The Netherlands is currently one of the world's poles of great modern design; a center of innovation and experimentation in architecture, urban planning, industrial design, and graphic design. From the High Modernist structures designed by Rem Koolhaas and his followers to the rubber buildings and grass-covered libraries designed by younger generations of architects; from the luscious graphic images of Irma Boom to the club-inspired graphics of Dept. and 75B; and from the slick trains and public furniture of BRS Premsela to ...
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The Netherlands is currently one of the world's poles of great modern design; a center of innovation and experimentation in architecture, urban planning, industrial design, and graphic design. From the High Modernist structures designed by Rem Koolhaas and his followers to the rubber buildings and grass-covered libraries designed by younger generations of architects; from the luscious graphic images of Irma Boom to the club-inspired graphics of Dept. and 75B; and from the slick trains and public furniture of BRS Premsela to the recycled chairs and witty assemblies of the designers associated with Droog Design, the range of design is immense, and an inspiration for designers around the world. Yet the work shares a commitment to the ideals of high modernism tempered by the knowledge that these essentially utopian forms will make their appearance in the arena of popular culture. technological streamlining of modernism, Dutch designers approach their work with high purpose and wit. This book presents the dynamism of Dutch design, its particularities and specificity as a manifestation of things intrinsically Dutch. Eschewing a traditional academic presentation, authors Aaron Betsky and Adam Eeuwens, with the renowned Dutch book designer Irma Boom have conceived a multidimensional structure for the book that brings to life a wealthy design culture in a rich landscape of interconnected stories. False Flat is what one experiences on a bicycle in the Netherlands when the landscape appears to be completely flat, but actually slopes up ever so slightly. The introduction to Betsky's text is a virtual bicycle ride through Rotterdam, a typical Dutch landscape - forged entirely by man. Dutch made their country physically, fighting back the sea and the rivers to make land. Betsky's bicycle ride guides the reader through the man-made countryside, illustrating the long historical tradition of urban planning in the Netherlands. Betsky's main text gives a thorough overview and insight into the historical, political, social, esthetic, and cultural factors that have led Dutch design to become so highly regarded in the world. Basing their achievements in design on four centuries of tradition, but honed by their engagement with global culture, the Dutch present us with a design that is witty, just enough rather than almost nothing, and sometimes so normal that it reaches the boundary of the ordinary, or even ugly. The work included in this book ranges from that of established architectural firm MVRDV, to young product and graphic designers such as Joep van Lieshout and Thonik. The text is complemented by a wealth of visual material, selected by Eeuwens, which not only illustrates the text, but goes beyond, bringing to life the diversity and often anecdotal quality of Dutch design.
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Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!
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G+ (Ex-art library, with i.d. marks on book block edges and outermost pages; some scuffs to boards; spine has former label mark and small piece of missing top coating; interior is clean. ) Black and orange and white thick boards, 400 pp., many color and BW illus. "Contemporary Dutch designers artfully recast and reinterpret known forms and modernist archetypes through technological know-how, creativity, and wit. The authors compare this transformation to the 'false flat' of the subtly sloping Dutch landscape--the product of centuries of reclaiming territory from the waters of the North Sea and the Rhine." (back cover) Chock full of visual examples of a variety of decorative arts, and more.
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Very Good. Unmarked text; light shelfwear. Ships with tracking the same or next business day from New Haven, CT. We fully guarantee to ship the exact same item as listed and work hard to maintain our excellent customer service.
