FT Guide to Strategy: How to Create and Deliver a Winning Strategy


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"Most CEOs claimed that they wanted to spend about a third of their time on strategy. That's about 80-days in a typical working year". McKinsey Research, 2003. A strategy is an essential tool in business. How do you know what you're doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which are the key concepts and models you need to know about? In the third edition of this easy-to-read and logically structured guide, Richard Koch leads the reader through each critical step ...

FT Guide to Strategy: How to create and deliver a winning strategy 2006, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273708773

3rd edition