Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.

Eyetracking Web Usability 2009, New Riders Publishing, Berkeley, CA

ISBN-13: 9780321498366

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