Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer

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After six years of research, six case studies, and more than 220 interviews with Toyota employees, distributors, and dealers across the globe, the authors provide fascinating insights on the inner workings of the Toyota company and why it is so successful.

Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer 2008, Wiley, Hoboken, NJ

ISBN-13: 9780470267622

Hardcover

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