Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis

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As the world deals with increasing complexity -- in issues of sustainability, finance, culture and technology -- business and governments are searching for a form of problem solving that can deal with the unprecedented levels of ambiguity and chaos. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Standard forms of marketing and product development have been rejected by businesses who need to find a way to stay competitive in a global ...

Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis 2015, Oxford University Press, USA

ISBN-13: 9780190276218

Trade paperback

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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis 2011, Oxford University Press, USA, New York, NY

ISBN-13: 9780199744336

Hardcover

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