Exploring Marketing Research

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"Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In ...

Exploring Marketing Research 2006, Thomson South-Western

ISBN-13: 9780324320886

9th edition

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Exploring Marketing Research 2006, South-Western, Mason, OH

ISBN-13: 9780324539028

International edition

Paperback

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Exploring Marketing Research 2002, South Western Educational Publishing

ISBN-13: 9780324181487

8th Revised edition

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Exploring Marketing Research 2000, Brooks/Cole, CA

ISBN-13: 9780030315640

Hardcover

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Exploring Marketing Research 1999, South Western Educational Publishing

ISBN-13: 9780030262180

7th edition

Trade paperback

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Exploring Marketing Research 1996, Dryden Press

ISBN-13: 9780030187636

6th edition

Hardcover

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Exploring Marketing Research 1993, Dryden Press

ISBN-13: 9780030981364

5th edition

Hardcover

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Exploring Marketing Research 1991, Dryden Press, Chicago, IL

ISBN-13: 9780030515620

4th edition

Hardcover

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Exploring Marketing Research 1989, Dryden Press, Chicago, IL

ISBN-13: 9780030229633

3rd edition

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Exploring Marketing Research 1986, Dryden Press, Chicago, IL

ISBN-13: 9780030056680

2nd edition

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Exploring Marketing Research 1982, Dryden Press, Chicago, IL

ISBN-13: 9780030562273

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