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Experience Design: A Framework for Integrating Brand, Experience, and Value

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Experience Design: A Framework for Integrating Brand, Experience, and Value - Newbery, Patrick, and Farnham, Kevin
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Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The ...

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Experience Design: A Framework for Integrating Brand, Experience, and Value 2013, Wiley

ISBN-13: 9781118609637

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