Experience-Based Communication

by

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This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how to engage an audience.

Experience-Based Communication 2014, Springer, Berlin

ISBN-13: 9783642442872

2008 edition

Trade paperback

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Experience-Based Communication 2008, Springer, Berlin, Germany

ISBN-13: 9783540787112

2008 edition

Hardcover

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