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Excellence in Public Relations and Communication Management - Grunig, James E (Editor), and Iabc Research Foundation

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent ...

Excellence in Public Relations and Communication Management 1992, Routledge

ISBN-13: 9780805802276

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Excellence in Public Relations and Communication Management 1992, Routledge

ISBN-13: 9780805802269

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