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Excellence in Public Relations and Communication Management

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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work ...

Excellence in Public Relations and Communication Management 1992, Routledge

ISBN-13: 9780805802276

Trade paperback

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Excellence in Public Relations and Communication Management 1992, Lawrence Erlbaum (Lea)

ISBN-13: 9780805802269

Hardcover

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