European Perspectives in Marketing

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Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries ...

European Perspectives in Marketing 2004, International Business Press

ISBN-13: 9780789025685

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European Perspectives in Marketing 2004, International Business Press

ISBN-13: 9780789025692

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