Euromarketing and the Future

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Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball--just an international panel of ...

Euromarketing and the Future 2004, Routledge, New York, NY

ISBN-13: 9780789060150

Hardcover

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Euromarketing and the Future 2004, Routledge, New York, NY

ISBN-13: 9780789060327

Trade paperback

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