Euphemism is the art of avoiding giving offence. It is possible to minimize the obvious by calling someone cuddly or Junoesque when they are actually fat; to disguise the actual truth, extermination becomes the less unpleasant ethnic-cleansing; and large-scale redundancies become restructuring. John Ayto's wide-ranging study shows how the apparently laudable aim of avoiding offence can be used often disturbingly for political, economic, business or propaganda purposes. Using both general commentary and dictionary-style ...

Euphemisms 1994, Bloomsbury Publishing PLC, London

ISBN-13: 9780747518044

New edition


Euphemisms 1993, Bloomsbury Publishing PLC, London

ISBN-13: 9780747512943