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Ethical Marketing - Murphy, Patrick, and Laczniak, Gene, and Bowie, Norman
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This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. KEY TOPICS: Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, ...

Ethical Marketing 2004, Pearson, Upper Saddle River, NJ

ISBN-13: 9780131848146

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