How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? - and just how has the rise of social media impacted upon tourism market research? - and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only ...

Essentials of Tourism 2016, Pearson Education Limited, Harlow

ISBN-13: 9781292088389

2nd edition

Paperback

Select
Essentials of Tourism 2011, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273724384

Paperback

Select