This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of "Essentials of Marketing 13E" - and all of the other teaching and learning materials that accompany it - will satisfy every instructor and students' needs. Building on Pioneering Strengths - ...

Essentials of Marketing 2011, McGraw Hill Higher Education, London

ISBN-13: 9780078028885

13th Revised edition

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Essentials of Marketing 2011, McGraw Hill Higher Education, London

ISBN-13: 9780071317023

13th Revised edition

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Essentials of Marketing 2009, McGraw Hill Higher Education, London

ISBN-13: 9780071084994

12th Revised edition

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Essentials of Marketing 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071284608

11th Revised edition

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Essentials of Marketing 2007, McGraw Hill Higher Education, London

ISBN-13: 9780071283342

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Essentials of Marketing 2005, McGraw Hill Higher Education, London

ISBN-13: 9780073049205

10th Revised edition

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Essentials of Marketing 1996, Irwin Professional Publishing, New York

ISBN-13: 9780256189827

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