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This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of "Essentials of Marketing" 13e- and all of the other teaching and learning materials that accompany it - will satisfy every instructor and students' needs. Building on Pioneering Strengths ...

Essentials of Marketing 2011, Irwin/McGraw-Hill

ISBN-13: 9780077589356

13th edition

Unknown binding

Essentials of Marketing 2010, Irwin/McGraw-Hill

ISBN-13: 9780077398125

12th edition

Unknown binding

Essentials of Marketing 2007, McGraw-Hill, Boston, MA

ISBN-13: 9780073404714

11th edition