Essentials of Marketing: Text and Cases

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Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.

Essentials of Marketing: Text and Cases 1993, McGraw-Hill Companies, London, England

ISBN-13: 9780077077280

2nd Revised edition

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Essentials of Marketing: Text and Cases 1988, McGraw-Hill Companies, London, England

ISBN-13: 9780070841819

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