Essentials of Marketing Research

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In response to market feedback, "Essentials of Marketing Research, 3rd", was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling "Exploring Marketing Research" text. "Essentials of Marketing Research" focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise ...

Essentials of Marketing Research 2012, South Western Educational Publishing

ISBN-13: 9781133190646

5th edition

Unknown binding

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Essentials of Marketing Research 2009, Cengage Learning, Florence, KY

ISBN-13: 9781439047545

4th edition

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Essentials of Marketing Research 2009, South-Western, Mason, OH

ISBN-13: 9781439080900

International ed of 4th revised edition Revised

Paperback

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Essentials of Marketing Research 2006, Thomson South-Western

ISBN-13: 9780324320879

3rd edition

Trade paperback

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Essentials of Marketing Research 2006, South-Western, Mason, OH

ISBN-13: 9780324548273

International edition

Paperback

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Essentials of Marketing Research 2002, South Western Educational Publishing

ISBN-13: 9780324182576

2nd edition

Unknown binding

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Essentials of Marketing Research 1998, South Western Educational Publishing

ISBN-13: 9780030243561

Hardcover

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