Essentials of Marketing Research

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Offers an introduction to all the major concepts as well as discussing the field of market research, whilst positioning it in the real world of marketing communications. This third edition is for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.

Essentials of Marketing Research 2005, Financial Times Prentice Hall (a Pearson Education Company)

ISBN-13: 9780273694946

4th Revised edition

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Essentials of Marketing Research 2002, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273674009

3rd edition

Paperback

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Essentials of Marketing Research 2000, Pitman Publishing

ISBN-13: 9780273642008

2nd edition

Hardcover

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Essentials of Marketing Research 1997, Trans-Atlantic Publications, London

ISBN-13: 9780273625315

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