Essentials of Marketing

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Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of:* traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing,* up-to-date topics such as corporate social responsibility, social media and ethics.The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for ...

Essentials of Marketing 2016, Pearson Education Limited, Harlow

ISBN-13: 9781292098449

6th edition

Paperback

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Essentials of Marketing 2012, Pearson Education Limited, Harlow

ISBN-13: 9780273757689

5th edition

Paperback

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Essentials of Marketing 2009, Prentice Hall

ISBN-13: 9780273717362

4th edition

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Essentials of Marketing 2004, FT Press, New York, NY

ISBN-13: 9780273693581

3rd edition

Hardcover

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Essentials of Marketing 2000, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273646679

2nd edition

Paperback

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Essentials of Marketing 1998, Trans-Atlantic Publications, London

ISBN-13: 9780273630210

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