Essentials of Marketing Management

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Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations.

Essentials of Marketing Management 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780078028786

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Essentials of Marketing Management 2010, McGraw Hill Higher Education, London

ISBN-13: 9780071082020

Paperback

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