Essentials of Marketing: A Marketing Strategy Planning Approach

by , ,

Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.

Essentials of Marketing: A Marketing Strategy Planning Approach 2009, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073404813

12th edition

Trade paperback

Select
Essentials of Marketing: A Marketing Strategy Planning Approach 2007, Irwin/McGraw-Hill, London

ISBN-13: 9780077216436

11th edition

Unknown binding

Select