Essentials of Global Marketing

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Essentials of Global Marketing 2012, Pearson Education Limited, Harlow

ISBN-13: 9780273756545

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Essentials of Global Marketing 2009, Prentice Hall

ISBN-13: 9780273717843

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