Essential Marketing Sourcebook

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Second revised edition of a sourcebook to provide statistics in one place for those involved in all aspects of marketing. Areas covered include: planning, research, budgeting, direct mail, database marketing, exhibitions, presentations, p.r., sales promotion etc. Includes advice and tips from the gurus and key industry associations.

Essential Marketing Sourcebook 1998, Financial Times Prentice Hall (a Pearson Education Company), Harlow

ISBN-13: 9780273631088

2nd Revised edition

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