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To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate ...

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    eBook icon EPUB eBook Escaping the Build Trap

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    • Title: Escaping the Build Trap by Melissa Perri
    • Publisher: O'Reilly Media, Inc
    • Print ISBN: 9781491973790, 149197379X
    • eText ISBN: 9781491973745
    • Edition: 2018 1st edition
    • Format: EPUB eBook
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