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Escaping the Build Trap: How Effective Product Management Creates Real Value

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Escaping the Build Trap: How Effective Product Management Creates Real Value - Deward, Erin (Read by), and Perri, Melissa
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To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the build trap, cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate ...

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Escaping the Build Trap: How Effective Product Management Creates Real Value 2020, Tantor Audio

ISBN-13: 9798200236732

Audiobook CD

Escaping the Build Trap: How Effective Product Management Creates Real Value 2020, Tantor Audio

ISBN-13: 9798200236749

MP3 format