Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives - Karakaya, Fahri, and Stahl, Michael J, Dr., DC
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This book provides a comprehensive discussion of market entry barriers in both early and late market entry situations. Barriers in consumer as well as industrial markets are compared, and the advantages of creating as well as overcoming entry barriers are examined.

Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives 1991, Praeger, New York, NY

ISBN-13: 9780899305479

Hardcover

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