Entrepreneurship and Technology (First Edition)

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"Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches. This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon ...

Entrepreneurship and Technology (First Edition) 2011, Cognella Academic Publishing

ISBN-13: 9781609276768

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