Enterprising Initiatives in the Experience Economy: Transforming Social Worlds

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Over the last decade, the close relationship between culture and economy - or "the experience economy" - has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising behavior moves the term away from businesses' competitiveness and consumer behavior towards a more value-focused business in ...

Enterprising Initiatives in the Experience Economy: Transforming Social Worlds 2014, Routledge, London

ISBN-13: 9780415731331

Hardcover

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