Threir 1993 bestseller, The One to One Future, was named "book of the year" by Tom Peters. Now, with The One to One Enterprise, Peppers and Rogers go far beyond theory to show practical strategies for transforming any company into a successful competitor in the age of interactivity. Line drawings.

Enterprise One to One 1996, Crown Business, New York, NY

ISBN-13: 9780385482059

Hardcover

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