End of the Road: the true story of the downfall of Rover

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"As featured in the Sunday Times"BMW promised a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went wrong. Badly wrong. From M&A through a battle of executive egos, to union in-fighting and boardroom bloodshed. The clash of cultures, disastrous decisions and ultimately European Union meddling that led to the sale of Rover and end of an era for industrial Britain. Then along came the white knights - the Phoenix consortium, comprising four car ...

End of the Road: the true story of the downfall of Rover 2005, Prentice-Hall, Harlow

ISBN-13: 9780273706533

2nd edition

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