End of the Road: BMW and Rover - A Brand too Far

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The thriller begins with the ill-thought through merger and acquisition , and implementation of a misplaced strategy, taking place on the last big battleground for the old-style British unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and Germany versus England on the larger playing field. The disastrous decisions, clash of cultures, and ultimately the European Union meddling which led to the eventual downfall of the relationship. The book is based on unparalleled and officiallly ...

End of the Road: BMW and Rover - A Brand too Far 2001, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273656753

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End of the Road: BMW and Rover - A Brand too Far 2000, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273653004

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