Emotionomics: Winning Hearts and Minds


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For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.

Emotionomics: Winning Hearts and Minds 2007, Adams Business & Professional

ISBN-13: 9781592981823

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