Emotionomics: Leveraging Emotions for Business Success

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'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where ...

Emotionomics: Leveraging Emotions for Business Success 2010, Kogan Page Ltd, London

ISBN-13: 9780749461898

2nd Revised edition

Trade paperback

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Emotionomics: Leveraging Emotions for Business Success 2009, Kogan Page, London, England

ISBN-13: 9780749453992

Revised edition

Hardcover

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