As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is: * Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. * Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis. * Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also ...

Emarketing Excellence 2005, Butterworth-Heinemann

ISBN-13: 9780750663595

2nd edition

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Emarketing Excellence 2002, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750653350

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