Elements of Pharmaceutical Pricing

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Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value. Recent pharmaceutical pricing decisions have reflected ...

Elements of Pharmaceutical Pricing 1997, CRC Press, New York, NY

ISBN-13: 9780789003348

Trade paperback

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Elements of Pharmaceutical Pricing 1997, CRC Press, New York, NY

ISBN-13: 9780789003331

Hardcover

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