Elements of Multinational Strategy


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This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics. The book proceeds as follows. Like most firms, we begin with exporting and importing, and tackle issues raised by overseas investment later. We first analyze ...

Elements of Multinational Strategy 2007, Springer, Berlin, Germany

ISBN-13: 9783540447658

2007 edition


Elements of Multinational Strategy 2007, Springer

ISBN-13: 9783540744382

Trade paperback