Electronic Customer Relationship Management

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This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an ...

Electronic Customer Relationship Management 2016, Routledge, London

ISBN-13: 9781138692800

Paperback

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Electronic Customer Relationship Management 2006, M.E. Sharpe

ISBN-13: 9780765613271

Hardcover

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