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Electronic Commerce: A Managerial Perspective 2006

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Electronic Commerce: A Managerial Perspective 2006 - Turban, Efraim, PH.D., and Viehland, Dennis, and Lee, Jae Kyu
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For undergraduate and graduate courses in Electronic Commerce and Business Issues. The purpose of this No. 1 selling E-Commerce text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as ...

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Electronic Commerce: A Managerial Perspective 2006 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131854611

4th edition

Hardcover