Electronic Commerce 2002: A Managerial Perspective

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For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and ...

Electronic Commerce 2002: A Managerial Perspective 2001, Prentice Hall, New York, NY

ISBN-13: 9780130653017

2nd edition