Einstein in the Boardroom: Moving Beyond Intellectual Capital to I-Stuff

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Capitalize on Your Company's Intangible Assets... Leading Companies Show You How " Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital." -- ...

Einstein in the Boardroom: Moving Beyond Intellectual Capital to I-Stuff 2006, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471703327

Hardcover

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