Edizione: The Story of the Benetton Holding Company 1986-Present

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A corporate history of the innovative Benetton Holding Company, Edizione follows the early days of the family-owned brand, through governance and structure changes, mass distribution, infrastructure and network growth, to wider views for the future. In the late 1980s, as a world-class, multi-national and family-run business, the Benetton brand was considered a symbol of Italian entrepreneurial creativity. While at the height of its success, the Benetton family set in motion a process of diversifying its core business, ...

Edizione: The Story of the Benetton Holding Company 1986-Present 2017, Profile Books Ltd, London

ISBN-13: 9781781259580

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