Economics: Principles, Applications and Tools - O'Sullivan, Arthur, and Sheffrin, Steven, and Perez, Stephen
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This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts. Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for ...

Economics: Principles, Applications, and Tools 2011, Pearson Prentice Hall, Boston, MA

ISBN-13: 9780132555647

7th edition


Economics: Principles, Applications and Tools 2009, Prentice Hall

ISBN-13: 9780138016739

6th edition

Unknown binding