Ecological Intelligence: The Coming Age of Radical Transparency

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Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon, 'radical transparency', the availability of complete information about all aspects of a product's history, is about to transform the power of consumers and the fate of business. Ecological Intelligence shows you: - Why a t-shirt that claims it is '100% organic cotton' may be in fact no such thing - Why it's good to buy tulips from Kenya and wine from ...

Ecological Intelligence: The Coming Age of Radical Transparency 2010, Penguin Books Ltd, London

ISBN-13: 9780141039091

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