Eco-Innovations in Emerging Markets 2016: Analyzing Consumer Behaviour and Adaptability

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Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and ...

Eco-Innovations in Emerging Markets 2016: Analyzing Consumer Behaviour and Adaptability 2016, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137587411

2016 edition

Hardcover

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