Earn It: Building Your Bank's Brand One Relationship at a Time

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It's a tough time to be a bank. Banks were once associated with "It's a Wonderful Life." Now it's "The Big Short" and "Too Big to Fail." And they're facing a new world of greater regulation and stiffer competition. To survive, and even thrive, banks have to rebuild their brands - one customer relationship at a time. To do this, banks must rethink their approach to commercial pricing: The value they place on it; the strategies they use; the people and the tools they use to execute those strategies. To get pricing right, ...

Earn It: Building Your Bank's Brand One Relationship at a Time 2017, Bookbaby

ISBN-13: 9781483594972

Hardcover

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