E-mail Marketing for Dummies

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Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. ...

E-Mail Marketing For Dummies 2011, John Wiley & Sons Ltd, Chichester

ISBN-13: 9780470947678

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E-mail Marketing for Dummies 2007, For Dummies, Hoboken, NJ

ISBN-13: 9780470190876

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