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E-Marketing - Strauss, Judy, and Frost, Raymond
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Directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today's Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached today, the book updates traditional marketing coverage with a thorough, incisive look at e-marketing planning and marketing ...

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E-Marketing 2013, Prentice Hall, Upper Saddle River

ISBN-13: 9780132953443

7th edition

Paperback

E-Marketing 2011, Routledge Member of the Taylor and Francis Group, New York

ISBN-13: 9780132147552

6th edition

Paperback

E-Marketing 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136154402

5th edition

Trade paperback

E-Marketing 2005, Routledge, Upper Saddle River, NJ

ISBN-13: 9780131485198

4th edition

Trade paperback

E-Marketing 2002, Routledge

ISBN-13: 9780130497574

3rd edition

Trade paperback

E-Marketing 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130322647

2nd edition

Trade paperback