For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today's Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached ...

E-marketing 2013, Prentice-Hall, London

ISBN-13: 9780132953443

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E-Marketing 2011, Pearson

ISBN-13: 9780132147552

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E-Marketing 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136154402

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E-Marketing 2005, Routledge, Upper Saddle River, NJ

ISBN-13: 9780131485198

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E-Marketing 2002, Routledge

ISBN-13: 9780130497574

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E-Marketing 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130322647

2nd edition

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